His name is “Jake” and he took up residence on top of the the McCormick & Schmick’s Seafood Restaurant at Crabtree Valley Mall around 3:30 p.m. today. Jake the Crab is named after one of Bill McCormick’s original seafood restaurants, which had the name Jake in it.

This inflatable crab weighs in at 700 pounds and stands about 17-feet tall, according to a news release from the restaurant. For more on this huge crab, check out Sue Stock’s story in The News & Observer.

So is this a good promotional gimmick to let people know this restaurant is coming to town? Or is it a little too tacky?